A.a. Milne said this quote

“ One of the difficulties of thinking clearly about anything is that it is almost impossible not to form our ideas in words which have some previous association for us; with the result that our thought is already shaped along certain lines before we have begun to follow it out. Again, a word may have various meanings, and our use of it in one sense may deceive our readers (or even ourselves) into supposing that we were using it in some other sense. ”