Chad White said this quote

Marketers and executives are very different from the average consumer, so your instincts may mislead you.

~ Chad White

Best practices are particularly valuable to those who are unfamiliar with email’s unique, often confusing rules.

~ Chad White

The on-brand execution of best practices tailored to your unique audience is what leads to the best execution.

~ Chad White

Best practices are those practices that generally produce the best results or minimize risk.

~ Chad White