Christian Rudder said this quote

an unintentionally hilarious 84 percent of users answer this match question…Would you consider dating someone who has a vocalized a strong negative bias toward a certain race of people? In the absolute negative (choosing “No” over “Yes” and “It Depends”. In light of the previous data, that means 84 percent of people on OKCupid would not consider dating someone on OKCupid.

~ Christian Rudder

On the corporate side, the upshot of our data (the benefit to us) isn't all that interesting unless you're an economist. In theory, your data means ads are better targeted, which means less marketing spend is wasted, which means lower prices. At the very least, the data they sell means you get to use genuinely useful services like Facebook and Google without paying money for them.

~ Christian Rudder