Clive Veroni said this quote

The point is not that angering people should be the goal for every brand. It's that attempting to avoid controversy at all costs is sometimes the riskier option. It can deprive a brand of its distinctiveness and edge. Too often, marketers strive to please the broadest number of people possible. The result can be communications that no one hates. But no one loves either.

Famous Quotes of Clive Veroni

Famous quotes of Clive Veroni from the classy quote

See all

Not enough quote form the Clive Veroni :(