Derek Thompson said this quote

“ Some consumers buy products not because they are ‘better” in any way, but simply because they are popular. What they’re buying is not just a product, but also a piece of popularity itself. ”

Famous Quotes of Derek Thompson

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Imitating recent successes is a game that everybody knows how to play. But seeing the next big thing before anybody else sees it is far more valuable... It means being a little bit wrong at just the right time.

~ Derek Thompson

Derek Thompson Business Hits Leaders Popularity Success

This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments.

~ Derek Thompson

Derek Thompson Business Derek Thompson Economics Economy Success

Quality, it seems, is a necessary, but insufficient attribute for success.

~ Derek Thompson

Derek Thompson Creativity Derek Thompson Hit Popularity Quality Success Viral

It is not merely the feeling that something is familiar. It is one step beyond that. It is something new, challenging, or surprising that opens a door into a feeling of comfort, meaning, or familiarity. It is called an aesthetic aha.

~ Derek Thompson

Derek Thompson Pop Culture Popularity Science