Derek Thompson said this quote

“ Most consumers are simultaneously neophilic, curious to discover new things, and deeply neophobic, afraid of anything that is too new. The best hit makers are gifted at creating moments of meaning by marrying new and old, anxiety and understanding. They are architects of familiar surprises. ”

Famous Quotes of Derek Thompson

Famous quotes of Derek Thompson from the classy quote

See all

Imitating recent successes is a game that everybody knows how to play. But seeing the next big thing before anybody else sees it is far more valuable... It means being a little bit wrong at just the right time.

~ Derek Thompson

Derek Thompson Business Hits Leaders Popularity Success

This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments.

~ Derek Thompson

Derek Thompson Business Derek Thompson Economics Economy Success

Quality, it seems, is a necessary, but insufficient attribute for success.

~ Derek Thompson

Derek Thompson Creativity Derek Thompson Hit Popularity Quality Success Viral

It is not merely the feeling that something is familiar. It is one step beyond that. It is something new, challenging, or surprising that opens a door into a feeling of comfort, meaning, or familiarity. It is called an aesthetic aha.

~ Derek Thompson

Derek Thompson Pop Culture Popularity Science