Derek Thompson said this quote

“ To sell something familiar, make it surprising. To sell something surprising, make it familiar. ”

Famous Quotes of Derek Thompson

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Imitating recent successes is a game that everybody knows how to play. But seeing the next big thing before anybody else sees it is far more valuable... It means being a little bit wrong at just the right time.

~ Derek Thompson

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This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments.

~ Derek Thompson

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Quality, it seems, is a necessary, but insufficient attribute for success.

~ Derek Thompson

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It is not merely the feeling that something is familiar. It is one step beyond that. It is something new, challenging, or surprising that opens a door into a feeling of comfort, meaning, or familiarity. It is called an aesthetic aha.

~ Derek Thompson

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