Derek Thompson said this quote

“ The mere observation that something is popular, or even that it became so rapidly, is not sufficient to establish that it spread in a manner that resembles a virus. Popularity on the internet is driven by the size of the largest broadcast. Digital blockbusters are not about a million one-to-one moments as much as they are about a few one-to-one-million moments. ”

Famous Quotes of Derek Thompson

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Imitating recent successes is a game that everybody knows how to play. But seeing the next big thing before anybody else sees it is far more valuable... It means being a little bit wrong at just the right time.

~ Derek Thompson

Derek Thompson Business Hits Leaders Popularity Success

This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments.

~ Derek Thompson

Derek Thompson Business Derek Thompson Economics Economy Success

Quality, it seems, is a necessary, but insufficient attribute for success.

~ Derek Thompson

Derek Thompson Creativity Derek Thompson Hit Popularity Quality Success Viral

It is not merely the feeling that something is familiar. It is one step beyond that. It is something new, challenging, or surprising that opens a door into a feeling of comfort, meaning, or familiarity. It is called an aesthetic aha.

~ Derek Thompson

Derek Thompson Pop Culture Popularity Science