Erwin W. Lutzer said this quote

Church growth experts tell us that most people seeking a new church care little about its doctrines. They're mostly interested in the facilities of the church, its nursery, and opportunities for friendship. . . .The experts tell us that today's church members will switch churches at a moment's notice if they think that their personal and relational needs will be better met elsewhere--even if the doctrine taught is at best, suspect. Thus some will opt for better facilities and architecture even at the expense of jeopardizing their own soul.