George L. Mosse said this quote

It was a cultural revolution, and was not directed at instituting economic changes. He could thus appeal to old prejudices without threatening the existing economic system. This appealed, above all, to white-collar workers and the small entrepreneurs, as some of the statistics presented in this book will demonstrate. It was their kind of revolution: the ideology would give them a new status, free them from isolation in the industrial society, and give them a purpose in life. But it would not threaten any of their vested interests; indeed it would reinforce their bourgeois predilections toward family...and restore the 'good old values' which had been so sadly dismantled by modernity.