“ If you don't burn out at the end of each day, you're a bum. ”
If a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God.
~ George Lois
Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.
Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do…
Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor.
