Giada De Laurentiis said this quote
“ It's pronounced wee but spelled O-U-I. It's all you'll want to say when you're sitting at one of the thousands of little cafes that line the streets and you're looking at a menu full of foods you just want to eat for days. And then you wake up early, and the sun is rising in shades of pink over the white buildings as you make your way through the sleepy streets until you're upon the fresh markets! ”