Gideon Haigh said this quote

“ Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand at $4.13 billion worth of brand—which is a lot of brand, brand-wise. ”

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George Orwell famously described international sport as 'war minus the shooting'. But for all Orwell's greatness as a thinker, this was one of his least felicitous lines, analogous to 'murder minus the death' or 'life minus the breathing'.

~ Gideon Haigh

[F]or all its reputation for conservatism, cricket in its history has demonstrated a remarkable capacity for innovation. What game has survived subjection to such extraordinary manipulations, having been prolonged to 10 days (in Durban 70 years ago), truncated to as few as 60 balls (in Hong Kong every year), and remained recognisable in each instance?

~ Gideon Haigh

One keeps looking out for innovation in IPL, but of late it hasn't been all that obvious. Lionel Richie as an opening act? Johnny Mathis must have been busy. Matthew Hayden's Mongoose? Looks a bit like Bob Willis' bat with the flow-through holes; Saint Peter batting mitts are surely overdue a revival. The only genuinely intriguing step this year, bringing the IPL to YouTube, was forced on Modi by the collapse of Setanta; otherwise what Modi presents as 'innovation' is merely expansion by another name, in the number of franchises and the number of games.

~ Gideon Haigh

The IPL, involving the socialist principle of a salary cap and the protectionist mechanism of quotas, is not perhaps the best example of a market left flourishingly to its own devices and dynamics.

~ Gideon Haigh