Ian Lamont said this quote

The starting point for ‘discounts’ may be the manufacturer’s suggested retail price (MSRP), an arbitrarily high price that no one will ever pay. By crossing out the high MSRP, retailers are handing shoppers a psychological victory that will make them feel good about the purchase, even if the discounted price is still expensive.

Famous Quotes of Ian Lamont

Famous quotes of Ian Lamont from the classy quote

See all