Ian Pearson said this quote
“ The ultimate computer game would be a 'total addiction' - a game that shapes itself to the elements you most like to play in such a manner that it totally satisfies you. You never want to stop playing. However, any self-configuring activity always has such risks inherent in it. Will we see one day the goverment insisting that games have time limiters the way that some motor vehicles have speed limiters? ”