James Cash Penney said this quote

So I come back again to the condition that the Golden Rule, if one adopts it, is a difficult master to serve. The ship’s captain will not throw the compass overboard because the wind blows fair and the day is funny. For he knows, from the experiences of the ocean’s instability, that the danger days of storm are always “just ahead.” So the compass must always be handy and obedience to it must always be loyal. And so with the Golden Rulle—the compass must be ever at hand through life’s journey. It will see us through trying times. And perhaps the most trying of all times comes when success is riding high and we may be tempted to “throw the compass overboard.” It is then we must remember that all good days in human life come from the mastery of the days of trouble that are forever recurrent.

~ James Cash Penney

The keystone of successful business is cooperation. Friction retards progress.

~ James Cash Penney

A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.

~ James Cash Penney

I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier.

~ James Cash Penney