James Rouse said this quote

“ Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable. ”

Famous Quotes of James Rouse

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Whatever ought to be, can be.

~ James Rouse

James Rouse Whatever Ought

For many years, I have lived uncomfortably with the belief that most planning and architectural design suffers for lack of real and basic purpose. The ultimate purpose, it seems to me, must be the improvement of mankind.

~ James Rouse

James Rouse Design Improvement Purpose