Jason Reitman said this quote

When my father was 17, he went to Montreal and found these submarine sandwich shops that were really successful, and weren't in Toronto [his home town]. So he went to my grandparents and said: Look, you have to give me the seed money to open up one of these places. We'll make a fortune. They've got lines going round the block. There's nothing like that here. And my grandfather's response was: Look, I'm sure these sandwiches are really good, and if we scraped the money together we could make a lot of money and your mother and I would be really proud of you, but you need to find something that has *magic* in it for you. It was off of that conversation that my father went to college on a music scholarship, started a film club and became one of the most successful directors of all time.