Jennifer L. Pozner said this quote

“ That's just the kind of anxiety reality TV hopes to inspire in female viewers. After all, as advertisers have long understood, it's far easier to shill cosmetics and clothing - not to mention Match.com and and Bally Fitness memberships - to insecure women scared of being alone than to it is to self confident people who believe they're beautiful, lovable, and capable of being happy just as they are. ”