Jerry Pournelle said this quote
“ We're basically after Joe's beer money, and Joe likes his beer, so you better make sure that what you give him is at least as pleasurable to him as having his six-pack of beer would be. ”
“ We're basically after Joe's beer money, and Joe likes his beer, so you better make sure that what you give him is at least as pleasurable to him as having his six-pack of beer would be. ”