Jessica Livingston said this quote
“ Paul Buchheit: I'm suddenly reminded that, for a while, I asked people if they were playing Russian Roulette with a gun with a billion barrels (or some huge number, so in other words, some low probability that they would actually be killed), how much would they have to be paid to play one round? A lot of people were almost offended by the question and they'd say, I wouldn't do it at any price. But, of course, we do that everyday. They drive to work in cars to earn money and they are taking risks all the time, but they don't like to acknowledge that they are taking risks. They want to pretend that everything is risk-free. ”