Jochen Zeitz said this quote

We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'

~ Jochen Zeitz

We always try to reinterpret sport in an innovative, fashionable way, and when we do fashion, we're always trying to bring our sports heritage into the fashion world.

~ Jochen Zeitz

I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.

~ Jochen Zeitz

The puma... the cat... is not just about power and speed and strength... but it is also a very elegant animal. That's what we've tried to reflect in our products.

~ Jochen Zeitz