John Leonard said this quote

popular culture is where we go to talk to and agree with one another; to simplify ourselves; to find our herd. It’s like going to the Automat to buy an emotion. The thrills are cheap and the payoffs predictable and, after a while, the repetition is a bummer. Whereas books are where we go alone to complicate ourselves. Inside this solitude, we take on contours, textures, perspectives. Heightened language levitates the reader. Great art transfigures. And when we go back to it, it’s full of even more surprises. We get older; it gets smarter.