John Medina said this quote

“ The trick for business professionals, and for educators, is to present bodies of information so compelling that the audience does this (encoding) on their own, spontaneously engaging in deep and elaborate encoding. ”

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The problem in today’s economy is that people are typically starting a family at the very time they are also supposed to be doing their best work. They are trying to be productive at some of the most stressful times of their lives. What if companies took this unhappy collision of life events seriously? They could offer Gottman’s intervention as a benefit for every newly married, or newly pregnant, employee.

~ John Medina

If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a classroom. If you wanted to create a business environment that was directly opposed to what the brain was good at doing, you probably would design something like a cubicle. And if you wanted to change things, you might have to tear down both and start over.

~ John Medina

If you are trying to get information across to someone, your ability to create a compelling introduction may be the most important single factor in the later success of your mission.

~ John Medina

Public speaking professionals say that you win or lose the battle to hold your audience in the first 30 seconds of a given presentation.

~ John Medina