“ Making great strides without a well-defined purpose will not bring positive results. ”
You can say anything to anyone, but how you say it will determine how they will react.
~ John Rampton
Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service.
As an entrepreneur, I've come across countless articles and quotes proudly telling me that I should accept failure, smile, and keep my head up. In other words, I've been told to stay positive. The thing is, when you're forced to shut down a business and let really awesome people you care about go, staying positive is the last thing on your mind.
Negotiating isn't about getting what you want or giving in to what the other party wants. It's not an 'either/or situation.' It's about having both parties walk away satisfied. Over the years in both business and life, I've had to learn this hard lesson.
