John Sculley said this quote

“ As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service. ”

Famous Quotes of John Sculley

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We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.

~ John Sculley

When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not just personal computers - and Apple was the number one selling computer.

~ John Sculley

I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.

~ John Sculley

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

~ John Sculley