John Seabrook said this quote

Connection, he explained, was the essence of pop music, according to his boss, Jimmy Iovine: “Jimmy always says it’s all about the connection between the artist and the fans,” he says. “This whole business, it’s just about that connection.

~ John Seabrook

They told me exactly how it worked, the marketing of it. Our target market was always going to be young teenage girls, because boys are into sports, and they like buying jerseys and caps and so on, for baseball or football, things of that nature, whereas the girls are totally enthralled with the band. . . . They don’t have money, but they have access to a large supply of it: their aunts, uncles, grandmas, grandpas, who would spend money on them for a concert or merchandise sooner than they would spend it on themselves.

~ John Seabrook