“ To design something really new and innovative you have to reject reason. ”
What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.
~ Jonathan Ive
The form of computers has never been important, with speed and performance being the only things that mattered.
There's no learning without trying lots of ideas and failing lots of times.
One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a group. A fundamental part of that is making mistakes together.
