Jonathan Safran Foer said this quote

The choice-obsessed modern West is probably more accommodating to individuals who choose to eat differently than any other culture has ever been, but ironically, the utterly unselective omnivore - “I’m easy; I’ll eat anything” - can appear more socially sensitive than the individual who tries to eat in a way that is good for society. Food choices are determined by many factors, but reason (even consciousness) is not generally high on the list.