“ Every great brand is like a great story. ”
Your attitude is contagious.
~ Kevin Plank
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.
The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.
It's key to become 'famous' for one thing first, and that will give you the credibility to go into other areas once your ready... which generally means a long time and a lot of perfecting!
