Kristina Halvorson said this quote

“ Quality, relevant content can't be spotted by an algorithm. You can't subscribe to it. You need people - actual human beings - to create or curate it. ”

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In my experience, the content strategist is a rare breed who's often willing and able to embrace whatever role is necessary to deliver on the promise of useful, useable content.

~ Kristina Halvorson

Kristina Halvorson Content Deliver Promise Role Roles Strategy Useful Willingness