“ What helps people, helps business. ”
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
~ Leo Burnett
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
