Matthew Syed said this quote

“ ...innovation is highly context-dependent. It is a response to a particular problem at a particular time and place. Take away the context, and you remove both the spur to innovation, and its raw material. ”

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Creativity is, in many respects, a response.

~ Matthew Syed

Matthew Syed Creativity

Marginal gains is not about making small changes and hoping they fly. Rather, it is about breaking down a big problem into small parts in order to rigorously establish what works and what doesn't.

~ Matthew Syed

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