Michael Billig said this quote

“ The sports pages are men's pages, although they are not presented as such. /.../ On foreign fields, the men win their trophies, or lose their honour, doing battle on the nation's behalf. The readers, mainly men, are invited to see these male exploits in terms of the whole homeland, and, thus, men's concerns are presented as if defining the whole national honour.The parallel between sport and warfare seems obvious... ”