Michael Koryta said this quote

We find people of value,' she said, speaking like a teacher addressing a small child, 'and we determine what story they need to hear. It's the story that they're already telling themselves, don't you see? It's the nightmare they believe in. Once you understand that nightmare, you join them in it. Their fear becomes your fear. It's all a shared experience then. And once you have that, once they feel that is the truth, all the way down to their core, then your coping strategy becomes theirs. It's a natural progression. This is the power of a shared narrative. Of the echo chamber.

~ Michael Koryta