“ If you are a small company taking on a big company, you need to have a sense of humor. ”
to be successful, you have to be out there, you have to hit the ground running
~ Richard Branson
The first thing that has to be recognized is that one cannot train someone to be passionate--it's either in their DNA or it's not.
I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.
