Richard Matheson said this quote

It was a fairy tale, no fooling. It was unreality becoming real. This frightened her. Because people don't care for unreality becoming real. It pricks their well-fed minds, you see, with something like a hunger pang. They prefer the logical stuffiness of expectancy. It is only at certain times that they weaken, letting imagination in. That's the time to get them. (“The Disinheritors”)