Ries Eric said this quote
“ 1. Do consumers recognize that they have the problem you are trying to solve?2. If there was a solution, would they buy it?3. Would they buy it from us?4. Can we build a solution for that problem? ”
“ 1. Do consumers recognize that they have the problem you are trying to solve?2. If there was a solution, would they buy it?3. Would they buy it from us?4. Can we build a solution for that problem? ”