“ Choose your words meticulously and then let them rumble up from some deep furnace of conviction. ”
You can actually herd cats. They can't be forced, of course. But if they sense something they want, if there enticed by something good, they'll follow, even in herds.
~ Ron Suskind
Moral action – humble and honest – is the tribute that power must at some point pay to reason.
Life-shaping institutions tend to start with an idea or revelation. They often become mostly about the preservation and expansion of authority, something they relinquish only with the greatest reluctance.
In this era of public survival through continuous storytelling, people want someone who might surprise them.
