Sam Lipsyte said this quote

“ The Rough Beast snorted. “You don’t get it at all, buddy. It’s not about wrestling. It’s about stories. We’re storytellers.”Caperton studied him. “Somebody at my job just said that.”“It’s true! You have to be able to tell the story to get people on board for anything. A soft drink, a suck sesh, elective surgery, gardening, even your thing--public space? I prefer private space, but that’s cool. Anyway, nobody cares about anything if there isn’t a story attached. Ask the team that wrote the Bible. Ask Vincent Allan Poe.”“But doesn’t it seem kind of creepy?” Caperton said. “All of us just going around calling ourselves storytellers?”The Rough Beast shrugged. “Well, you can be negative. That’s the easy way out. ”