Sterling Lord said this quote

“ A writer who’s a pro can take on almost any assignment, but if he or she doesn’t much care about the subject, I try to dissuade the writer, as in that case the book can be just plain hard labor. ”

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I was impressed with Jack [Kerouac]’s commitment to serious writing at the expense of everything else in his life. At a time when the middle class was burgeoning with new homes, two-tone American cars, and black-and-white TVs, when American happiness was defined by upwardly mobile consumerism, Kerouac etched a different existence and he wrote in an original language.

~ Sterling Lord

Most—but not all—of the writers I knew then were young men who cherished their independence, were unconcerned about job security, and were serious about their writing. They didn’t want to be anyone’s employee if it interfered with their writing. They were halfway or all the way outside the mainstream and were often not interested in becoming part of the burgeoning corporate society. They had more freedom than your average American.

~ Sterling Lord

An author’s strong belief and enthusiasm will affect the writing of the book and often the publisher’s commitment to it.

~ Sterling Lord