Steve Blank said this quote

“ The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. It's understanding who to listen to and why. ”

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Failure will happen. It's a normal part of the startup process.

~ Steve Blank

While 'The Owner's Manual' is not a formula for guaranteed success by any means, we're confident it will help reduce the failure rate of most startups that use our Customer Development process.

~ Steve Blank

In corporations, the penalty for repeated failure on known tasks is being reassigned to other tasks or asked to leave the company.

~ Steve Blank

What's been missing from regions outside of Silicon Valley is a 'playbook.' In American football, a playbook contains a sports team's strategies and plays. It struck me that every region needs its own industry playbook on how to compete globally.

~ Steve Blank