Steve Blank said this quote

Failure will happen. It's a normal part of the startup process.

~ Steve Blank

While 'The Owner's Manual' is not a formula for guaranteed success by any means, we're confident it will help reduce the failure rate of most startups that use our Customer Development process.

~ Steve Blank

In corporations, the penalty for repeated failure on known tasks is being reassigned to other tasks or asked to leave the company.

~ Steve Blank

What's been missing from regions outside of Silicon Valley is a 'playbook.' In American football, a playbook contains a sports team's strategies and plays. It struck me that every region needs its own industry playbook on how to compete globally.

~ Steve Blank