“ Watching an entrepreneur fail is sad, but watching him fail from lack of nerve is tragic. ”
Failure will happen. It's a normal part of the startup process.
~ Steve Blank
While 'The Owner's Manual' is not a formula for guaranteed success by any means, we're confident it will help reduce the failure rate of most startups that use our Customer Development process.
In corporations, the penalty for repeated failure on known tasks is being reassigned to other tasks or asked to leave the company.
What's been missing from regions outside of Silicon Valley is a 'playbook.' In American football, a playbook contains a sports team's strategies and plays. It struck me that every region needs its own industry playbook on how to compete globally.
