Steven Kotler said this quote

“ When people say that animal rescuers are crazy, what they really mean is that animal rescuers share a number of fundamental beliefs that makes them easy to marginalize. Among those is the belief that Rene Descartes was a jackass. ”

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When deeply religious subjects view sacred iconography or reflect on their notion of God, brain scans reveal hyperactivity in the caudate nucleus, a part of the pleasure system that correlates with feelings of joy, love, and serenity. But Lindstrom and Calvert found that this same brain region lights up when subjects view images associated with strong brands like Ferrari or Apple.

~ Steven Kotler

Steven Kotler Branding Branding Marketing Consumerism God Marketing Neurobiology Pleasure Serenity

It was even odds that the thing I was the most afraid of didn't actually exist at all.

~ Steven Kotler

Steven Kotler Fear Life

After all those neurochemicals are drained out, it takes a while for them to replenish so on the back end of flow state...I can barely string sentences together. I become stupid.

~ Steven Kotler

Steven Kotler Creativity Flow

Creatives fail and the really good ones fail often.

~ Steven Kotler

Steven Kotler Creativity Failing Failure Success Trying