Thich Nhat Hanh said this quote

When we talk about the theology of 'God is Dead,' this means that the notion of God must be dead in order for God to reveal himself as a reality. The theologians, if they only use concepts, and not direct experience, are not very helpful. The same goes for nirvana, which is something to be touched and lived and not discussed and described. We have notions that distort truth, reality. A Zen master said the following to a large assembly: 'My friends, every time I use the word Buddha, I suffer. I am allergic to it. Every time I do it, I have to go to the bathroom and rinse my mouth three times in succession.' He said this in order to help his disciples not to get caught up in the notion of Buddha. The Buddha is one thing, but the notion of Buddha is another.