“ Corporate communications will become a high-tech art, just as political communication is for Obama. ”
Goals that are not frightening are not worth having.
~ Tina Brown
If you are setting a goal without understanding the reason for it, then maybe you should reevaluate the goal in general.
TV journalism is a much more collaborative, horizontal business than print reporting. It has to be, because of the logistics. Anchors are wholly dependent on producers to do all the hustling.
To win respect, the networks seem to feel they have to keep absurdly overstating their anchors' reporting cred.