Wendy Shalit said this quote

“ If vulgarity is a game that begins by excluding women, but ultimately excludes men from themselves, modesty is the game both can play. It begins as a woman’s game – one, interestingly, where she appears to lose, to be ‘missing out’ – but really she invites a man to relate to her in a way that is both uniquely human and ultimately more erotic. So modesty maysuperficially seem just to be a woman’s game because it is one she must begin, but in playing it she invites men to relate to her in a different way, a way that ultimately means that the men win, too, because they are no longer cut off from adult masculinity. ”