William Zinsser said this quote

Don’t try to visualize the great mass audience. There is no such audience—every reader is a different person.

~ William Zinsser

Write about small, self-contained incidents that are still vivid in your memory. If you remember them, it's because they contain a larger truth that your readers will recognize in their own lives. Think small and you'll wind up finding the big themes in your family saga.

~ William Zinsser

Less is more.

~ William Zinsser

Not everybody has a talent for painting, or for the piano, or for dance. But we can write our way into the artist's head and into his problems and solutions. Or we can go there with another writer.

~ William Zinsser