“ Talent alone gets you nowhere. You really have to have the grit, and you gotta have a love for people. ”
To be a Southern Ground artist, you have to be a lifer. It's not about winning a karaoke contest or a television show to become famous. It's about really paying your dues. It's people I'm fans of and want to help in the business.
~ Zac Brown
Other people pull off amazing festivals and events and things like that. I think ours is a little bit different, and that's what makes us distinct.
You have a feeling when you're recording, like, 'This is gonna translate really well,' and when you see it live, and it kind of proves that, that's an amazing feeling.
You can tell all our songs come from us and from our artists, the people we write with and travel with.